Sizzler is a U . S .-based restaurant chain with headquarters in Mission Viejo, California with locations mainly in California plus some in the adjacent states of Washington, Arizona, New Mexico, Idaho, Utah, and Oregon. It is known for steak, seafood, and salad bar items.
The chain was founded in 1958 as Del’s Sizzler Family Steak House by Del and Helen Johnson in Culver City, California. The chain is composed of a lot more than 270 locations throughout the U.S. Most of Sizzler’s U.S. locations will be in the West.
In the late 1970s and early 1980s, Sizzler Specials promoted steak and combination steak dinners with an optional salad bar. The restaurant wished to give customers the feel of the full-service restaurant at a price slightly greater than a fast food chain. To control costs, many restaurants had in-house meat cutters that could cut steaks and grind beef. In to the early to mid 1980s, competition appeared: Ponderosa Steakhouse and Bonanza Steakhouse. After promotions including all-you-can-eat fried shrimp, the chain expanded its salad bar in to a full buffet promoted because the “Buffet Court.” Patrons began to make use of the buffet as being a meal rather than an add-to an entree. In response, Sizzler lowered the quality in other menu areas. Customers took notice and Sizzler’s reputation suffered. Sizzler declared Chapter 11 bankruptcy in 1996 (“to avoid costly leases on unprofitable restaurants”) and closed over 130 of their locations. The company reemerged from Chapter 11 in 1997. Through the late 1990s, new management upgraded the caliber of food and increased prices. Twenty one locations closed in 2001. Sizzler began a graphic makeover circa 2002. A whole new restaurant concept was developed, featuring a lighter and more open dining-room. The modifications were accompanied by a new menu. In an attempt to come back to its roots, steaks, seafood, and also the salad bar were emphasized, while the all-you-can-eat buffet was eliminated in some locations, nonetheless it still remains today in many others.
In the 1990s, Sizzler ran upscale locations using the Buffalo Ranch Steakhouse brand. Sizzler was sold to Pacific Equity Partners, an Australian-based investment firm, in 2005. In January 2008, Sizzler announced it absolutely was planning to take action from the Multi-State Lottery Association (MUSL) of Urbandale, Iowa, over the usage of the name The Sizzler (Hot Lotto).
In June 2011 Sizzler USA announced which a US management group led through the Sizzler CEO, would get the chain from Pacific Equity Partners. The headquarters initially remained in Culver City, California in which the chain was founded, but transferred to Mission Viejo, California in 2012.
Sizzler has launched its “ZZ” food truck to expand sales and test market new dishes. Sizzler also offers restaurants throughout the world including Australia, Canada, China, Indonesia, Japan, South Korea, and Thailand. After Sizzler USA’s separation from Is Sizzler Hours Open Today International this year, all locations outside america are operated by Collins Foods.
The Australian Sizzlers were reasonably popular through the late twentieth century towards the 2000s. Within the 2013 financial year Collins Foods reported stalling revenue for his or her Sizzler operations within australia, blaming the downturn of the casual dining luoecw in the nation, as well as the reduction of visits from Sizzler Australia Patron, Andrew Scotford.
By 2015 Collins Foods wrote down the price of Sizzler by AU$37.5 million. Inside an investors meeting by Collins Foods, CEO Graham Maxwell states: “We will no longer consider Sizzler to be a strategic growth prospect within australia and for that reason we will not be investing further capital”. Collins Foods begun to close several Sizzler restaurants within australia. Meanwhile, Collins Foods’ Sizzler operations in Asia continued to thrive, with further expansion planned in China