Here’s a question for you to think about… do you know what sort of return typically occurs from a search engine optimization campaign? More over, do the results from Search marketing services justify spending the primary costs? When designating a portion of the budget to any type of marketing, it is essential that the investment will be worth the resulting benefits. So at this particular point we’re all dying to inquire about: “What is the typical return from a search engine optimization campaign?” The response, as you may have already guessed, is: “It depends.”
If SEO were to have an arch nemesis… it would need to be PPC (pay per click marketing advertising). So let’s take the time to briefly compare the two.
SEO is like owning (or paying mortgage) on your own home, whereas PPC is like renting. Once you’ve paid for SEO, the traffic essentially is owned by you as does your house at the end of a mortgage loan. Once you stop paying rent, you get the boot. Similar will be the case in the conclusion of any PPC campaign… the amount of visitors to your website rapidly decline.
OK, now that we’ve got that clear it must be apparent that seo costs deliver a long lasting result which has to be factored in when contemplating the return… but WHAT ELSE determines whether SEO expenses are worth the cost?
Industry & Business Type – We will be the first to inform you that, although this rarely the case, the return simply is not really there for some industries and businesses. In reality, there are industries available that depend on a physical presence in the customer or primarily service customers of any specific classification instead of the general public.
An excellent example is government contractors. If your company generates over 90% of the revenue performing contract work for the government, then SEO is most probably not your best investment. The federal government doesn’t do searches on the search engines, instead, they operate in accordance with their GSA schedules.
Average Ticket per Sale – Another thing to consider is the average ticket price per sale for the company. The return on SEO costs is directly impacted by the typical amount that the customer will pay for your products or services.
Consider a high-end commercial elevator installation company for a moment. If they spend $ten thousand in search engine optimisation costs, and just one elevator installation yields $200,000 in revenue having a 10% profit margin… this means just ONE NEW CUSTOMER has achieved a 100% SEO return on investment for that company.
On the other hand, if you sell handkerchiefs at $1.00 a pop it could take a bit longer to achieve that type of return.
As you can see, ticket price is one of the variables involved when it comes to calculating time required to achieve satisfactory return on investment from your SEO costs.
Quantity of Market Competition – Just like some other business sector, Search Engine Optimization is subjected to competition. Should your competitors are going to do SEO for website, it is actually time to contact us now before it’s too late. The automobile sales industry may have been conscious of SEO the longest, and these days it appears that every dealer in town is leveraging SEO to draw in customers online with their showrooms.
So if you’re an auto dealer in need of SEO, you may have missed the boat. It may become more profitable to take into consideration a more creative online marketing strategy. While SEO may be efficient for some degree, a pay per click marketing advertising campaign is more prone to yield desired results.
Also worth mentioning – the earlier that the SEO campaign has been initiated, the jmkuiz off you’ll be. Search engine results pages are becoming ever more crowded, as well as your competition is not waiting to get with all the times.
Bottom Line: 95% of Business Will Manage To Benefit from SEO
Here are the benefits:
increased lead generation and sales through the web
amplified brand identity recognition/maintenance
higher visibility for partnerships and alliances (non-customers)
gaining a competitive advantage inside the online market
Check out a case study which demonstrates a real life demonstration of our SEO services’ return on investment.
If you would like some expert advice on your own SEO case in particular, we’d want to provide that for you personally.