The two most visited websites are Google and Facebook and the second one is viewed as the “must have” asset for businesses. Why? Because Facebook is a tool that allows you to connect with your prospective customers directly and almost personally. It is the B2C connection because customers can have a direct means of contacting an organization.
In terms of B2B connecting, though, marketers still haven’t adopted the social site. Why? Well, the effectiveness is apparently missing. But which may be that companies haven’t learned how you can market Facebook properly. So when you don’t use a Facebook page for the company, or you aren’t seeing anything significant originating from your page, now you ask, are you marketing your Facebook page to fullest possibility?
Let’s have a look at some things you need to be doing to use this dynamic platform to boost brand awareness among other businesses, especially the competition and vendors.
Step One. Create an intriguing Facebook page. This is the initial thing your overall and prospective customers will see and is the easiest move to make. Start by creating a profile by finding two pictures. You’ll require a 32px x 32px for that company’s profile image. Then you need an 851px by 315px for your cover photo.
These are first of all , is viewed by visitors to your Facebook page, therefore it is a huge deal. Remember good high-resolution quality graphics would be the reflection of your business on Facebook.
Now, complete the business information. This consists of what your company is all about, a means to contact you, your days and hours of business, your method of payment and whatever describes your company. This is not something you need to rush through after all… it is what is going to make an impact on visitors regarding your company.
Now What? Since you now have your organization Facebook page, the next thing is to fill the page with content. You would like to top quality stuff in order that when visitors visit your Facebook page, they may wish to “like” the page!
Use images and videos that can create an environment that is certainly so dynamic, visitors will want to call your company, or at the minimum, go to your website. You ought to post something on Facebook at least three days every week.
Why? Well, the web is your 24/7/365 employee and Facebook is usually there. So by posting on a regular basis with content which is fun, informative, interesting, and intriguing, you can be getting together with visitors when they have Facebook.
Research has found that by posting one or two time on a daily basis will get the most interaction with followers. It is possible to set goals on your Facebook page that tracks your failures and successes with the content that you simply posting. Use this information to find out what targeted traffic to your page want to see. Don’t be posting just to be active.
And remember, your overall customers, prospective customers, and suppliers, vendors, as well as your competition are scanning Social Networking all day, every day, all year round. To help you pre-schedule posts for holidays and weekends and not have to be on Facebook 24/7/365 yourself. Whew!
Competitors and Vendors
This next step can be done with all the step above simultaneously as the Facebook page progresses. Start with searching Facebook to your suppliers and vendors. Try to find your customer’s Facebook page and industry news, trade magazines, and vendors. Then like their page and reply to their posts out of your company’s Facebook page.
This Is B2B Social Media Marketing Strategy
B2C Facebook pages wait for existing and potential prospects to come, more-or-less. It is actually much easier to just advertise in the store actually. However for a business, B2B marketing gives you the opportunity to connect to other businesses pages to market your brand, products, and services along with share content.
By interacting with the competition, suppliers, and vendors on Facebook, you will also gain other followers which will have a desire for your company too. If the fans of the competitors, suppliers, and vendors pages notice your interaction along with them, they will review your activity on your Facebook page and when they see content that is certainly of interest to them, they’ll click that “like” button and begin after the company too.
Keep the Content Going
You need to continue posting content on the Facebook page and you should share the content from the pages you have liked and follow too. This will allow you to continue to form an environment that nurtures discussion on your own Facebook page.
Remember, that content is king whether it be on your own company website or your company’s social platforms. As well as a Facebook page, you need to have a Google page, a LinkedIn Page, a Twitter page and whatever other social media marketing platforms the competition, existing and potential customers, suppliers, and vendors use.
Maintain the content top quality, informative and interesting or people won’t follow yourself on any social media marketing platform. In addition to that quality content, use your social media platforms for advertising too. These are ncpzun places to publish contests, deals, and sweepstakes.
And This Takes Time! Now this is perhaps all going to take you being online, daily, with these social media platforms like Facebook, Google , LinkedIn, Twitter, etc., etc. Yeah, you knew there was clearly a catch here, right? Yes, you’re going to have to spend time on these social media platforms to accomplish all of this stuff we simply discussed for successful B2B strategy and quality content posting. And that is certainly where I will help you as a Freelance Writer & Virtual Assistant! Get in touch with me and see what I can offer you and the business. Find me on Facebook, Google, LinkedIn, and Twitter and like my pages, follow my pages and then contact me!