Many individuals who have websites are not totally up-to-date with what is considered to be online search engine spamming. Having worked on online search engine optimisation for a couple of clients, We have come across websites that are using spam techniques to help elevate search engine results. When I confronted clients concerning this, they honestly did not know they were using a type of spam nor did they realise the consequences if detected by the search engines.
So what exactly is online search engine spamming? A simple definition would be; deliberately designing website pages that provide poor and irrelevant content, and are used to trick search engines into ranking the content highly for inappropriate search results. People often use spam as a method of attracting as much visitors to their website. When caught by search engines like google, this can result in a major setback to business. Websites will be blacklisted from the major search engines and odds are they will likely not show up in the index for a long time.
Uncertain should you be spamming? Here are some common forms of spam techniques that you ought to avoid. Doorway Pages – Optimising a single webpage to do exceptionally well searching engine ranks for a team of keyword phrases (keyword stuffing on the webpage). When a user clicks on the link, they will be automatically redirected to some totally different website.
Invisible Text – Using text that is certainly not visible for the eye (obtaining the same colour text as the background colour). The invisible text will usually contain a lot of keywords (keyword stuffing). Link Farms – Joining community websites that offer large volumes of irrelevant links to your site.
Together with other types of spam, these techniques needs to be avoided at all costs. If you are uncertain whether your site uses some type of spam, then it would be advisable to contact the search engines optimisation specialist before it could cause your site being blacklisted.
Past clients who have been using some form of spam and were not aware of it, had taken a huge loss with their site blacklisted in a few search engines. The road to recovery may take long in fact it is one which no sgvprq would like to follow. Be aware!
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